With ‘3 Idiots’ I know I’m in the right. I’m just telling people to see the film and read my book. I know Aamir is a very powerful person. But finally the truth has to prevail, no? I’m no great artist, but there has to be fair play. I’m being accused of trying to get mileage. Ten lakh copies of the book have been sold. The book has been read by one crore readers. Wouldn’t they know the truth?
Finally after days of mud slinging over each other, Chetan Bhagat offered truce. Actually if we look into it, it was one way affair. Chetan Bhagat asserting his credit in the movie. There were hardly any comments from Aamir Khan or the maker of 3 Idiots. Then the media took over, who are experts in cooking biryani from plain rice. The media started discussing the credit points, same points, differences, percentages, 5%, 10%, 70% and 80%. When the media report came, Mr. Chetan Bhagat is paid Rs. 10 Lac for allowing filming rights to his novel, that is the end of the story. A creative person loses his world and charm and passion of his work. It is applicable to 3 Idiots film-makers and marketers too.
Or was it another marketing gimmick from one and all the interested parties. Aamir Khan possesses innovative market strategies. Had he thought, the name of the author/book could help him in leveraging his movie’s box office collections, Chetan Bhagat would have been laughing all his way to the bank. Chetan Bhagat saying in the end, I’m just telling people to see the film and read my book. Chetan Bhagat knows that a book only adds to numbers when it is released or when a movie is made on it. Like in the case of Slumdog Millionaire, the book was sold in lakhs after the movie release against its early distribution of 50,000. Chetan Bhagat knows anyhow after selling a million copies, this is the only chance to sell few more lakhs of copies of the book, esp. after the publisher had printed a million copies prior to the release of the movie (probably it may be the case). I don’t know how much credit should be given to the author of the book. In American/British movies, majority of the moviemakers don’t even mention the book and the author. The titles present only Based on Novel by ......, A Book Adaptation, etc. A filmmaker is inspired from a novel. A filmmaker can never ever justify the novel.
I would like to suggest to Mr. Chetan Bhagat, India is not a readers country. He should be really happy for his feat. His book made many Indians sit and read the one and only book of their life. In India, a book cannot compete with a movie. Indians like to watch movies. There’ll be very few people who will still read the novel. Majority of the people, who read novels before or after watching the movie, must have already read his novel.
Chetan Bhagat, himself said, ten lakh copies sold and one crore readers, need one say more. Most of the friends said after watching the movie, the novel was better. It’s difficult to share limelight/spotlight with Aamir Khan. In the end, these days only media wins, rest everybody is painted in an ugly frame.
Finally after days of mud slinging over each other, Chetan Bhagat offered truce. Actually if we look into it, it was one way affair. Chetan Bhagat asserting his credit in the movie. There were hardly any comments from Aamir Khan or the maker of 3 Idiots. Then the media took over, who are experts in cooking biryani from plain rice. The media started discussing the credit points, same points, differences, percentages, 5%, 10%, 70% and 80%. When the media report came, Mr. Chetan Bhagat is paid Rs. 10 Lac for allowing filming rights to his novel, that is the end of the story. A creative person loses his world and charm and passion of his work. It is applicable to 3 Idiots film-makers and marketers too.
Or was it another marketing gimmick from one and all the interested parties. Aamir Khan possesses innovative market strategies. Had he thought, the name of the author/book could help him in leveraging his movie’s box office collections, Chetan Bhagat would have been laughing all his way to the bank. Chetan Bhagat saying in the end, I’m just telling people to see the film and read my book. Chetan Bhagat knows that a book only adds to numbers when it is released or when a movie is made on it. Like in the case of Slumdog Millionaire, the book was sold in lakhs after the movie release against its early distribution of 50,000. Chetan Bhagat knows anyhow after selling a million copies, this is the only chance to sell few more lakhs of copies of the book, esp. after the publisher had printed a million copies prior to the release of the movie (probably it may be the case). I don’t know how much credit should be given to the author of the book. In American/British movies, majority of the moviemakers don’t even mention the book and the author. The titles present only Based on Novel by ......, A Book Adaptation, etc. A filmmaker is inspired from a novel. A filmmaker can never ever justify the novel.
I would like to suggest to Mr. Chetan Bhagat, India is not a readers country. He should be really happy for his feat. His book made many Indians sit and read the one and only book of their life. In India, a book cannot compete with a movie. Indians like to watch movies. There’ll be very few people who will still read the novel. Majority of the people, who read novels before or after watching the movie, must have already read his novel.
Chetan Bhagat, himself said, ten lakh copies sold and one crore readers, need one say more. Most of the friends said after watching the movie, the novel was better. It’s difficult to share limelight/spotlight with Aamir Khan. In the end, these days only media wins, rest everybody is painted in an ugly frame.
No comments:
Post a Comment