Friday, July 31, 2009

Reality Drama

India is a land of contradictions. One amongst the fastest growing nation in the world. Fastest not only in terms of economic and technological, but others factors like sociological, small little and big things which we started late than the rest of the world but at this moment we are now more or less head-on with some developed economies in the world.

Going back to 1993 when India’s first digital satellite channel was launched. It created a furore in the market. ZEE till date has more or less stuck to its format. The only reality show that they strongly believe are talent competitions. In last five years, the structure of the industry went for a complete change, wherein all the content and media property stayed with the concept owners and production houses. The TV channels couldn’t afford any other role than the broadcaster. Nevertheless, that’s a big role unto itself.

In come the people like Synergy Communications, Endemol, etc. etc. They buy the formats or take rights from some of the popular International game shows and package and restructure it for Indian markets. Kaun Banega Crorepati (KBC) was produced by Siddarth Basu (renowned quizmaster) from Synergy Communications. History is the testimony to the fact what KBC has done to the careers and fortunes of Star TV, Synergy Comm, Amitabh Bachchan and the contestants who featured in the reality show. Star TV stayed on top of the charts for five years because of the euphoria created by one reality show.

KBC said and defined that reality show is the only way to success for scaling the charts in Indian broadcasting market. Zee TV is the only channel which does not believe in reality shows as it is being portrayed, dramatized and scandalized in India. Colors Channel was the new offering few months back and managed to reach the top place in the cluttered GEC (General Entertainment Channel) with reality show Big Boss.

Sony Television owned by Multi Screen Media has lost its ground in past two-three years over its competitors. So they launched slew of reality drama shows. It will not be fair to call them reality shows as the kind of drama that they create and generate; it can be aptly termed REALITY DRAMA. Star TV also lost ground, so they launched a game show.

The reason reality shows are a hit. As audience connect better with them than other shows. Because audience believe and feel that the situations are real, people are real (they are not getting into the mould of any character). Albeit everything is scripted and dramatized to suit the minds and lives of Indian audience. Though Indians are not that adventurous as our television shows/portrays them. Secondly if you have celebrities on your show, everybody gets involved in that, the various forms of media, newspaper, television news channel and web information portals. So as the show gets a little popular, the channels get the marketing of their show through this media without incurring any cost.

Currently there are three reality shows running popularly on the Indian screens. Iss Jungle se Mujhe Bachao, by Sony, wherein they have most of the out of fashion television actors as their participants. They are made to do crazy and whacky things. That’s why most of them are willing to opt out of the show. Shweta Tiwari’s photographs of her taking bath under a waterfall in a bikini are all over the channels and the internet. Ask them, in what clothes does a person take bath. Then there are discussions and talk shows on reasons of her exit. Whether she was angry or happy that her photographs were blown out of proportion? The quoted reason as always, has to be personal and family reasons, she was missing her daughter. Then enters Nigar Khan, everybody found it difficult to trace a photograph of Nigar Khan in which she is wearing some thing more than bikini or monokini.

The most pathetic part of the show is that the participants are always complaining. For God sake, it was your call to participate and you are getting paid for it. Like in Shweta Tiwari’s case, she may have exited because of fear of animals and creepy insects. What can you expect in a Jungle? If its such a big issue of existence, then why the HELL you entered the JUNGLE? Iss Jungle mein jaane ki zaroorat kya hai – should be the title.

Rakhi ka Swayamvar, another dramatic dose of the said “REALITY” from the stable on NDTV Imagine. I really would like to study Rakhi’s mind to understand what is it that she wants from her life? She is free, fare and frank. She likes to do all the things with her fans. I don’t know how many fans have been with her (I mean you understand)? Or whether she is going to sell the video of her wedding night also? Toh shaadi bhi main sabke saamne karoongi, I hope somebody finds the connect with Rakhi. Cover her body completely not as she would say is fully covered and send her on street, nobody will recognize her. Now for shaadi, there is not a single male who seems to be decent enough. Of course, I know all men are decent compared to Rakhi.

When Rakhi dons Indian wear, not much is left for audience imagination. Rakhi as always, would like to please her fans. Can you please define your fans and who they are? I always believe Sachin (apna Tendulkar) is the sexiest man in India. The true sex appeal is when you can make people from the same sex as yours, go mad and roving and jealous over the whole idea of you and your existence. Any man will fantasize Rakhi, Celina, Amrita, ………… you know, whether they are wearing something or tid-bits. They will sound sexy and hot only if women envy them for their beauty, style and glamour. A woman should be worshipped for her beauty (outside or inside) but not for her body.

Don’t be surprised if Rakhi marries and then after a month is filing for divorce because of the family abuse issues or her husband has not consummated their marriage. You can expect something more blasphemous from Rakhi Sawant than her last time. In that sense, she is a true artist and knows how to grab the media attention. God gives the hope and courage, who wins the contest by marrying RAKHI SAWANT. Will you that winner or loser? May the best be saved. In any case, Rakhi would have definitely gained immensely from the show.

Sach ka Saamna on Star TV, presented by Rajeev Khandelwal and produced by Synergy Comm. It is a reality quiz show on the basis of popular USA tele-show, Moment of Truth. By far, the most popular of the three shows mentioned in this post because of the high TRP rating with the real human touch. Discussion in newspaper, on new channels, every political party and finally the issue is discussed in Parliament.

Lie-detector machine is itself full of lies. They ask some of the most intimate questions, which a man/woman likes to keep to himself/herself. Not even share with their life partner. But then that is the way the show has been designed. For parting away with your privacy and secret stories, you are getting paid, nobody would mind that. But then there are certain obvious questions, which are always true in anybody’s case? Asking a married man, has he ever thought about his neighbour’s wife or for that matter Priyanka Chopra? Who would say NO to such question? You are not doing anything against your marriage, so what’s the big deal? Our Indian society has yet to progress to talk about such issues in open.

There have been Court cases against the show. Parliament is requesting Information & Broadcasting (I&B) Minister to ban the show. It is indecent and not attune to the Indian culture. Cultural debate will be taken some other time? It is not a family program. Of all the things, the organizers are happy as it has created more hype than they expected without incurring costs on marketing.

Nevertheless, still all those interested in Quiz shows or reality programs. I would recommend DUS KA DUM, it carries that extra bit punch of fun we require for kick starting our weekend. Drop your pop corn buckets for a moment and swing with Salman Khan.

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